Parx Casino is the largest casino in Pennsylvania. The company has grown over the years by taking advantage of trends in the market. Parx executives realize that online gambling may be the future of Pennsylvania’s online gambling market. They have recently announced that it is building a new platform called the Play4Fun Network to offer free-to-play online gambling services.
Parx is collaborating with the Williams Interactive LLC to build the new platform. Parx said that both its existing and future players will be able to use the new site to play their favorite online casino games. These games will be available on both desktop and mobile devices.
John Dixon, Parx Casino’s Chief Technology Officer, said that the new website will help boost the company’s brand reputation. Dixon also said that it will help the company prepare to offer real money gaming if it is ever regulated. State Sen. Edwin Erickson introduced his bill in the state legislature last month. Steven Stradbrooke of CalvinAyre.com and other experts are skeptical that Erickson’s bill will be signed into law. However, they are still optimistic that online gambling will be legalized in the future.
Dixon said that the launch of the Play4Fun Network is an exciting opportunity for Parx. Jordan Levin, the Managing Director for Williams Interactive was equally enthusiastic. Levin said that the new platform is an exciting opportunity for the social gaming industry. He stated that William Interactive is grateful to have the opportunity to collaborate with Parx.
Levin and Dixon are both confident that the new network will be a great opportunity for their respective companies. Many Pennsylvania citizens have expressed an interest in online gambling, so Play4Fun should be a great forum to draw new customers.