The American Gaming Association (AGA) released an initial code of conduct that informs Pennsylvania sportsbooks and others across the US how to responsibly advertise.
The “Responsible Marketing Code for Sports Wagering” entails how PA sports betting operators must act when creating marketing initiatives.
The main goal of this new code is to ensure sportsbooks are delivering the right messages in their ads that stay within the regulations developed by the AGA. Practicing responsible gaming, as well as honoring the minimum-age requirements for sports betting, were two of its focuses.
This news comes exactly one year after the US Supreme Court ruled that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional.
Sports betting seems to be growing every single day. As its popularity expands, so do the rules around it. By creating this code, the AGA now requires its member sportsbooks to advertise with caution to the general public.
The AGA membership includes:
- Commercial casino operators
- Tribal casino operators
- Gaming suppliers
- Payment and transaction systems
A focal point of the marketing code is that sportsbooks don’t look to grab the attention of underage Americans.
Kids today are connected more than ever. Many of them who enjoy sports are exposed to the gambling side of games much more often in the last year.
Betting on sports while underage could pose significant problems for both sportsbook operators and of course, the kids themselves.
Part of the code states that ads cannot have music or individuals that may entice youth. It’s even banned sportsbooks from being able to promote their brand on any college-based news outlets.
Sports betting regulations
The other main point of the code for sports wagering is around responsible gambling. The AGA understands how the potential for sports betting to become addictive. As a result, it is stressing that operators be mindful of this in its advertising going forward.
The code says that sportsbooks can’t endorse “irresponsible or excessive participation” in sports wagering. All marketing materials must include messages showing positive ways to bet on sports and include links for services that discuss responsible gambling.
The president and CEO of the AGA, Bill Miller, said he recognizes this new code is setting a high standard in the industry. He wants to challenge sports-betting operators, sports leagues, and franchises alike to meet them.
“The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies.”
The remainder of the code discusses the compliance of websites and other digital media. AGA members will be monitoring these forms of promotional ads to confirm its members are following the principles set in place.
PA sports betting
There are eight PA sportsbooks currently running that will be required to follow the new code. They include:
- Hollywood Sportsbook
- Harrah’s Philadelphia Sportsbook
- SugarHouse Sportsbook
- Rivers Sportsbook
- Parx Sportsbook
- FanDuel Sportsbook at Valley Forge Casino
- South Philadelphia Turf Club
- Valley Forge Turf Club
Unfortunately for residents in the Keystone State, online sports betting is still not available just yet. Despite the news that mobile sports wagering apps were initially going to launch in May, it appears that this won’t happen until at least June.
The good news is that there are several online PA sportsbook apps set to go live soon. Expect the first few to launch to include: