And it keeps moving the betting line, with odds changing with every match.
With the marquee match of the quarter-finals coming Friday, June 28 between the top-ranked US team and fourth-ranked France, that should continue.
In the past two weeks, the soccer tournament has moved into the No. 3 spot for wagers, though it still trails Major League Baseball and golf, said Kevin Hennessy, FanDuel’s spokesperson.
The most popular bets for the women’s World Cup at Valley Forge have been taken on the moneyline and the Over/Under on goals scored. There are a lot customers showing their support for Team USA and hoping for a World Cup win. Next up is France.
Dominating early rounds of women’s soccer
A dramatic penalty kick in Monday’s game by Megan Rapinoe in the 75th minute put the US above Spain at 2-1 and could further boost betting interest. Rapinoe had scored the first US goal against Spain, also a penalty kick.
The US Women had skated through the first stage of the tournament. They began the knockout round Monday against Spain with an undefeated record, never having conceded a single goal. During the knockout rounds, the team had tallied 18 goals, another record.
The team’s strong play also dramatically changed odds over time, added Hennessy.
- Pre-tournament, the US were +350, joint favorites with France, the cup’s host country. A
- At the time of publishing, the US team was +140 to win the entire event
- The US Women are pulling in about 60 percent of bets on the tournament.
- These bets also account for about 80 percent of the handle.
- In last week’s game with Sweden, the majority of business was taken on moneyline wagers.
Prop bets were rare in the June 20 game against Sweden, according to Hennessy, with the most popular bet on Alex Morgan to score the first goal.
Popular locals draw bettors to women’s soccer
While Morgan is the most popular US player, according to Hennessy, there is additional local interest in individual players.
South Jersey’s Carli Lloyd, the durable veteran and most-lauded player on the US team, draws fan interest, even though these days she often serves as a reserve player.
Julie Ertz, who is married to Eagles tight end Zach Ertz, is another local who pulls in fan interest. Julie Ertz recently returned to play against Spain following a hip contusion which kept her sidelined during the knockout games.
In a promotion, Zach Ertz is playing several fantasy contests on FanDuel throughout the tournament. The book in return is making donations to the Women’s Sports Foundation.
While the excellent play of the US has definitely attracted wagers, the women’s daytime games have worked against attracting bettors to retail sportsbooks in Pennsylvania, such as FanDuel, said Hennessey.
Options are increasing for sports bettors in PA
Pennsylvania has eight brick-and-mortar sportsbooks, with six in the Philadelphia market.
PlaySugarHouse.com Pennsylvania has had an online app since the end of May. Like FanDuel, the book’s parent company, Rush Street, currently has big exposure on the US team.
Rush Street President Richard Schwartz told the Philadelphia Inquirer that the company had a “six-figure liability” if Team USA wins the whole thing.
FanDuel is expected to add a PA betting app next month.
In the more mature NJ market, sports bettors place about 80 percent of all their wagers online.