Watching sports you bet on just got easier.
"We are really excited to bring live streaming to the US market with @FanDuel."
— Sportradar (@Sportradar) April 30, 2019
On Tuesday, FanDuel Sportsbook and Sportradar officially announced a partnership that will allow sports bettors to place wagers on a game while watching the action on the FanDuel mobile sports betting app.
Initially, the service launched in the New Jersey sports betting market with live streaming tennis matches. While it will stay in New Jersey, for the time being, plans are to roll it out to other states with legalized sports betting. The initial sports streamed will include:
- Global tennis matches
- European soccer
The all-inclusive app is making its debut in the United States, but this type of partnership has been in Europe for a while now and has had great success.
Neale Deeley, vice president of US Sales and Gaming with Sportradar, commented on the expanded partnership in a press release.
“We are really excited to bring live streaming to the U.S. market with FanDuel. We have been longstanding partners of both FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We’re proud to be an ongoing part of their U.S. expansion plans.”
PA sports betting a logical next step
FanDuel Sportsbook at Valley Forge Casino began accepting bets earlier this year. The partnership makes Pennsylvania sports betting an obvious candidate for the service once PA online sports betting launches.
Currently, there are no online betting apps in Pennsylvania, including FanDuel, but that is expected to change any day. According to the PA Gaming Control Board, online apps are currently undergoing testing, and the first online sports betting apps will launch soon, with several apps going live over the next few months.
While there isn’t a firm timeline for the launch of FanDuel Sportsbook in PA, there is speculation that FanDuel will go live sometime this summer.
Will live streaming boost less popular sports?
The companies hope the marriage of a popular media company and sportsbook will increase wagers on less popular sports in the US. Currently, there is no lack of interest in the major sports:
Most likely, US bettors won’t be able to bet NFL, NBA, MLB or college games while watching on the app in the foreseeable future. Networks pay high fees for the rights to broadcast the games which means they won’t be available on the app.
FanDuel believes this could change when leagues have new deals with TV stations. It could help that investors in Sportradar include the NFL, and Mark Cuban and Michael Jordan, who have stakes in NBA teams.
If the roll out in the US is as successful as the service is in Europe, it could mean lots of action on games that haven’t garnered much attention until now. A game streamed on the app in Europe can get two, sometimes three times the action than a game that isn’t offered on the app, according to Sportradar.
And because it’s real time, consumers can place in-play bets such as who will win the next point in tennis. Then the bettor can watch it play out seconds later.
Niall Connell, general manager of FanDuel Sportsbook, said:
“The ability to live stream professional sports inside our sports betting product will provide our customers with a first-class betting experience. By making Sportradar’s Live Channel Online available alongside our betting markets, FanDuel Sportsbook continues to be the premier sports destination in the ever-growing sports betting industry.”