Sports bettors will soon have one more reason to be thankful.
DraftKings, which is already one of the country’s most popular betting brands, will launch its online sportsbook in Pennsylvania on Nov. 4, a few weeks before Thanksgiving. The Pennsylvania Gaming and Control Board (PGCB) gave DraftKings conditional approval for its sports wagering license at the Oct. 30 meeting.
PA residents will now have six online betting options
“DraftKings is excited to receive our Sports Wagering Operator License, moving us one step closer to bringing our top-rated online and mobile sportsbook app to sports fans in Pennsylvania,” Tim Dent, DraftKings’ chief compliance officer, said in the article. “Working in partnership with the outstanding team at Penn National Gaming, we expect the mandatory soft-play period to begin on Nov. 4, toward the goal of an official public launch a few days later.”
The DraftKings retail sportsbook opened earlier this month
Earlier this month, the Meadows Casino in Washington opened a DraftKings-branded sportsbook after completing a $1.4 million renovation on the space.
In a somewhat related move, Penn National, which oversees the Meadows property, announced the end of its partnership with bookmaker William Hill. Kambi now supports the retail sportsbook at Meadows’ sister property, Hollywood Casino.
DraftKings should enter the fray with some enticing promotions
With so much competition among Pennsylvania’s online sportsbooks, DraftKings is likely to launch with some generous promotional offers. In New Jersey, DraftKings is frequently the top-performing online sportsbook in terms of monthly revenues.
And with the strength of its marketing, brand recognition, and app experience, DraftKings could have similar success in Pennsylvania.
What’s next for online betting?
Pennsylvania provides a pretty good case study for the growth of sports betting. The Keystone State now has 12 retail sportsbooks spread across the state, and on Monday, the sixth online option will arrive. The revenue streams provided by sports betting seem too valuable to resist.
In general, the northeast US is well covered with sports betting options. New Jersey, Pennsylvania, and West Virginia have retail and online betting legalized. New York has opened retail betting operations and seems destined to approve online sportsbooks at some point in the future.
In addition, New Hampshire seems headed for retail and mobile betting soon, according to Legal Sports Report. It’s also likely that DraftKings will be one of the first operators there.
Beyond that, it’s likely that other states will eventually follow the same path, approving sports betting in exchange for the profitable tax revenue it can provide.
That’s exactly how DraftKings ended up here, and on Monday, that online operation will go live.